The acquisition brings Avon North America and Avon International back together under common ownership for the first time since 2016, while enabling LG H&H to further focus on its core global   K-beauty and retail priorities.

SEOUL, NEW YORK, LOS ANGELES & LONDON, Aug. 24, 2026 /PRNewswire/ — LG H&H Co., Ltd. and its affiliates (collectively “LG H&H”) (KRX: 051900), a leading Korean beauty and wellness company, today announced that it has entered into a definitive agreement with Regent, the global investment firm founded by investor Michael A. Reinstein, as part of its ongoing global portfolio optimization to sell its interest in The Avon Company (“Avon North America”). Regent will acquire the entirety of LG H&H’s interest in Avon North America. 

Regent owns and invests in businesses across luxury, fashion, beauty, consumer, media, technology, industrial and automotive sectors, taking a long-term approach to building and transforming companies across its global portfolio. In the beauty and consumer space, Regent’s portfolio includes Avon’s international operations across Europe, Asia, Africa and the Middle East, acquired from Natura & Co. in January 2026.

LG H&H is a science-driven Beauty & Wellness company in Korea and the owner of several global K-beauty brands. Since acquiring Avon North America in 2019 as part of its international growth strategy, LG H&H has supported Avon North America’s continued evolution through product innovation, enhanced digital and operational capabilities, and ongoing modernization of the Social Selling business model.

“After a careful strategic review of our global portfolio, we believe this is the right time to further sharpen LG H&H’s focus on our core global beauty and retail growth priorities,” said Sunjoo Lee, CEO of LG H&H. “By entrusting Avon North America to Regent, we believe this move will create a more unified and connected Avon business. At the same time, it allows LG H&H to focus on the K-beauty and wellness brands where our expertise lies for growth and better serves customers around the world.”

“Avon North America remains deeply committed to our community of Ambassadors and to our mission of empowering individuals through beauty, entrepreneurship, and economic opportunity,” said Sun Moon, current CEO of Avon North America. “This next chapter allows Avon to strengthen its focus on the Social Selling channel, as part of a broader vision for growth and modernization. We are excited about the opportunities ahead and confident this evolution will deliver continued innovation and trusted experiences that customers expect from Avon.”

Michael A. Reinstein, Founder, Chairman and Chief Executive Officer of Regent, commented, “Avon has touched lives for 140 years because it has always stood for opportunity, independence and human connection. America is where Avon began and central to where Avon goes next. As Avon’s largest market, it will play a defining role in the next chapter of the brand.’

He added “Bringing Avon North America and Avon International back together gives Avon clearer ownership, a shared strategy and a stronger foundation for growth. It also creates a more connected opportunity for the Representatives and Ambassadors who carry this brand every day. Our job now is to put the scale of the combined business behind better products, sharper execution and a stronger earning opportunity for the people who sell them.”

Lisa Siders, incoming Chief Executive Officer for Avon, said “Avon has an extraordinary history, but its future will be built by what we do next. Bringing the business back together gives us the opportunity to build a more focused, connected and ambitious business for our Representatives, Ambassadors, Associates and customers. My priority is to strengthen the business for its next phase of growth: better products, sharper execution, stronger market connection and a brand experience that earns loyalty every day. Avon has always been built through people, trust and opportunity. That will remain at the center of how we grow.”

The transaction is expected to close on September 1^st.  

ABOUT LG H&H 
LG H&H is a science-driven Beauty & Wellness company in Korea, with leading positions in major categories including cosmetics, hair care, and oral care. The company is listed on the Korea Stock Exchange with a market capitalization of approximately USD 3 billion and full-year revenue of approximately USD 4 billion for 2025. In recent years, LG H&H has accelerated its expansion beyond Korea as a pioneer of science-based Korean beauty and wellness, building global brands such as ‘The Whoo’, ‘Dr. Groot’ and ‘belif’ that are at the forefront of the K-beauty trend. Today, LG H&H is one of the leading beauty and consumer goods companies in Asia and is focused on growing its portfolio of beauty and wellness brands worldwide.

ABOUT THE AVON COMPANY
The Avon Company (“Avon North America”) is a leading social selling beauty company in North America, with independent sales Ambassadors throughout the United States and Canada. Avon North America’s portfolio includes award-winning skincare, color cosmetics, fragrance, and personal care products featuring brands such as Skin So Soft, ANEW, and Glimmer, as well as fashion and jewelries. Avon has a 140-year history of empowering women through economic opportunity and supporting the causes that matter most to women. Learn more about Avon North America and its products at www.avon.com or www.avon.ca.

ABOUT REGENT
Founded by investor Michael A. Reinstein, Regent is a privately held global investment firm headquartered in Beverly Hills, California, with offices in London, Paris, Munich and New York. Regent owns and invests in businesses across luxury, fashion, beauty, consumer, media, technology, industrial and automotive sectors, taking a long-term approach to building and transforming companies across its global portfolio. Learn more at regentco.com

CONTACTS:
Avon North America: susan.small@avonusa.com

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SOURCE The Avon Company